Investment Criteria
We are looking for startups characterized by the following criteria:

An Unfair Advantage
It is not enough to have a great idea. Your must also have what we call "the unfair advantage". A unique technology, a patent, domain expertise, a relationship or a similar uniqueness - that would give you an advantage strong enough to win -even if the entire world knows about your idea.

A Scalable Revenue Generator
It is important that your business model has a clear and strong revenue generator that will give a positive cash flow within reasonable time. We recommend you to look at the value chain that you are contributing to and determine how strong your revenue generator is.

We prefer a scaleable business model where a ten-time revenue increase is possible with a one-time increase of the costs.

Business models requiring a new global consumer brand, in order to attract critical mass of customers and revenue, are hard to realize and very expensive as well.
Make sure your business idea will expand internationally. The key element in the "new economy" is to use new communication technologies to reach a global market without building a global organization.

A Specialized Team
An idea is never any better than its execution. Therefore the team behind a start-up project is always the central key to its success.

Naturally we praise passion, visions and talent within the team. However this is not enough. It is essential that your team members have a deep understanding of and experience from the industry in which the business idea is originated. Relevant network within the specific industry is very important as well. We assume that the team has a collaborative attitude and is well aware of when they need to draw on the help and experience of others.

If you have gathered 3-5 people complementing each other on these qualifications, you have made one of the most important milestones on the road to success.